Alexa is a company owned by Amazon.com and as of today focuses mainly on commercially providing web traffic data analysis. Alexa rates websites based on their average number of daily unique visitors and page views for three(3) months. It assigns a global rank to websites and also assigns country-specific rank to a website, which can show the countries from which a website is getting its visitors from. The lower the rank figure, the better. That is, the most visited website has a rank of “1” assigned to it.

According to wikipedia

Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com which provides commercial web traffic data. Founded as an independent company in 1996, Alexa was acquired by Amazon in 1999. Its toolbar collects data on browsing behavior and transmits it to the Alexa website, where it is stored and analyzed, forming the basis for the company’s web traffic reporting. According to its website, Alexa provides traffic data, global rankings and other information on 30 million websites, and as of 2015 its website is visited by over 6.5 million people monthly.

In other words, the Alexa rank of a website shows how popular a website is. When there are lots of unique people visiting a website on a daily basis and also viewing lots of pages on the website, it makes the website popular. As of today, the top ten(10) websites in the world according to Alexa are

  1. Google.com
  2. Facebook.com
  3. Youtube.com
  4. Yahoo.com
  5. Baidu.com
  6. Amazon.com
  7. Wikipedia.org
  8. Taobao.com
  9. Twitter.com
  10. Qq.com

I’m sure very few people would argue with that list.
How does Alexa know about the traffic of a website?

There is estimated website traffic data and there is certified website traffic data.

  • In the case of estimated data, Alexa gathers the data through web browser toolbars (this has been deprecated though) and browser extensions installed on the browser of website visitors. Consequently, if a visitor does not have the Alexa browser extension installed in his/her browser, then there’s no way Alexa would be able to know about that traffic. Therefore, the data is referred to as estimated data because not all the data is captured. You can install the extension for Google Chrome, Firefox and Internet Explorer. Simply open this link in any of the browsers.
  • For certified website traffic data, the owner of the website would need to install the Javascript code provided by Alexa on the website, which would enable Alexa to capture the data of all visits to the website whether the visitor has the extension installed or not. This is however a paid service, and as of today starts from $9.99/month.

How do I boost the Alexa rank of my website?

From what we have talked about so far, it is obvious that the Alexa rank of a website has a direct correlation with the amount of traffic the website is having. Therefore finding ways to increase the traffic of your website would help boost your Alexa rank (Increasing a website’s traffic is talk for another day).

As at April 13, 2015, the Alexa rank of my blog (www.techrammer.com) was

GLOBAL RANK: 4, 446, 701
RANK IN NIGERIA:

However, as at today, May 20, 2015, it is now

GLOBAL RANK: 293, 505
RANK IN NIGERIA: 1, 600

I actually have an Excel sheet that I use to keep track of my daily rank. (Funny, I know), but that is how much I keep it in mind.

The smaller the Alexa rank of your website, the better it is for it.

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