The West Africa Bloggers Conference, which was organised by GistMate Communications Limited kicked off yesterday, May 15, 2015 and actually delivered as promised. The speakers that were present for the first day of the conference include

  • Clara Okoro (MD Brand World Media)
  • Tomi Ogunlesi – Brand Manager of First Bank Nigeria
  • Ayo Oyebade (MD Advert Strikers LTD and CEO GistMate Communications LTD)
  • Alaezi Akpuru (Style Consultant Jumia Nigeria)
  • Lanre Aina – Google Nigeria (Business Development)
  • Bayo Adekambi (CMO MTN)

Highlighted below are the major points they spoke about

A blogger should know the following

  • Brands want to create content
  • How to Gain Brand exposure
  • How to Engage & Educate
  • How to influence purchasing behaviour of their audience
  • Improve Brand discoverability
  • Know that there’s a responsibility on you for the nation as regards the content you put online
  • About 43% of Nigerians access the internet on mostly mobile only, 29% do mobile only, while about 5% use the desktop only. Therefore, the focus for generating content should be on mobile.

There are 3 classes of bloggers, which include

  • Creators: Those that create content fall under this category and they can be referred to as  “Social Currency Creators”.
  • Curators: These are the set of people that focus on copy-and-paste publishing. They take the work of others to use as theirs.
  • Cremators: They take the work of others and dilute it with wrong/inappropriate content, thereby destroying the work of the original content creator.

A blogger should be guided by these 4 M’s

Dedicated Servers from Liquid Web
  • Meaning – Give meaning to what you are doing and separate yourself from the crowd.
  • Management – Think and act like a businessman because Blogging is serious business. Try to create something that would make your visitors come back.
  • Monetization – You need to know how to monetize your blog and make money from it.
  • Measurement – Measure your progress (Alexa ranking, positive comments, writing mood and so on)

Other points worthy of note are

  • Be persistent with what you do.
  • The blog as we know it is a dying phenomenon that is gradually giving way to “vlogging”, which is video blogging.
  • You can create videos that can be monetized on Youtube and also used to drive traffic to your blog.

The quotes of the day were

Great writers dig, dig and dig until they find gold.

You either write something that is worth reading about or do something that is worth writing about. – Benjamin Franklin

Check out the slideshow to see pictures from the event.

You may also like

Pink IT Initiative Women Empowerment Programme Is ... Pink IT Initiative Women Empowerment Programme is a training programme for women who want to make waves in the tech space. It's a 22-week long Satu...
The Top 5 Web Hosting Companies and Domain Registr... The importance of a good domain name in Nigeria cannot be understated in the blogging world. A good domain name can make or break a blogger. Thus, the...
5 Smart Methods To Maintain Site Visitors On Your ... Hi, perhaps you are reading this right now and you are a webmaster or a blogger and you have been finding it rather difficult to maintain Your Website...
Training on blogging and blog monetization is comi... A training on blogging and blog monetization is coming up between June 27, 2016 and June 30, 2016. This training aims to teach up-and-coming bloggers ...
How to detect Adblockers and deal with those using... The use of adblockers is gradually gaining a lot of ground and with the latest version of Opera and Opera mini browsers shipping with adblockers, its ...
This is what to do when you think your Facebook ad... Bloggers write posts and then drive traffic to the posts through both organic and paid means, Facebook advert being one of the paid means. We also try...
Subscribe to our post updates

Subscribe to our post updates

Join our mailing list to receive the latest updates on mobile phones, computers, blogging, tips & tricks, how to's, tech news and special offers from us.

Please, click the link in the mail that we just sent to you to confirm your subscription. Thank you.

Pin It on Pinterest